Revenue Marketing: Get the MOst out of y0ur Marketing Investments.
You know you need to generate leads to generate revenue. So, you stand up a few marketing tactics to promote your startup: a website, ads on social/search platforms, email blasts, etc., but are you able to determine if those efforts are concerted and effective…read: are they impacting your bottom line or are they just burning your precious cash?
Most traditional marketing or demand generation efforts focus more on what your business can do versus what your customer wants, they don’t leverage your entire commercial team [that’s marketing, sales, customer success] and rarely tie success metrics back to revenue. Introducing revenue marketing. It connects the dots between your marketing plans and your business’s revenue goals. Our philosophy is that marketing plays a vital and accountable role in revenue contribution for every organization. To boot, adopting a comprehensive and effective revenue marketing strategy delivers stronger sales/marketing alignment + a better customer experience.
YOUR CUSTOMERS NEED A BETTER BUYING EXPERIENCE.
Attracting your target customers to your SaaS solution is just the beginning. We go a step further by reimagining how your commercial teams connect with your buyers. By aligning your marketing, sales, and customer success teams around a common goal, we ensure that every interaction is focused on what your customers truly want.
YOUR MARKETING NEEDS BETTER GOALS.
Say buh-bye to simplistic and siloed marketing conversions like click thru rates, email opens or or even leads. Instead, we’ll help you tie success metrics to revenue generated from channels collectively owned by sales and marketing. This approach ensures goals are based on real sales volumes, not just speculative buyer behaviors or vanity metrics.
Turn Disparate Tactics into Cohesive Strategies.
We get it. It can be a challenge to create and implement a SaaS marketing strategy that drives revenue. That’s why we’re here to help. With MJV // MKG, you can streamline all those marketing “things” into cohesive strategies that are repeatable, scalable and measurable. We’ll help you prioritize your efforts and ensure that you’re getting the most out of your investments.
Qualified Pipeline
Target your ideal customers more effectively to generate better pipeline and boost your sales conversion and customer retention rates.
Commercial Team Alignment
Commercial teams work together to create cohesive and holistic strategies that are aligned to a single goal: revenue.
Predictable Growth
Scale up your lead and demand gen efforts by tying them to specific metrics so you know exactly how marketing is driving growth.
our customers
Modern tech companies rely on MJV // MKG to fuel their marketing and business growth.
At MJV // MKG, we help high-growth tech companies like Flosum, GRAX, Keeper Security, Modus and OnTrak define and prioritize their marketing initiatives so they can get the most out of their investments. Our team of experienced marketing professionals will work with you to create cohesive and sustainable strategies that will win you new business.
